Mayor Bloomberg is not taking any chances with the O.G. He's leading the charge to cover the city with advertisements for the 2012 Olympics, all part of an effort to convince the 13 members of the International Olympic Committee's evaluation commission that New York wants the Olympics real bad. The campaign already ranks as "one of the most expensive and extensive municipal advertising campaigns ever tailored to such a small group of people."

Bloomberg on the need to cover anything that moves with 2012 ads: "You're going see ads on phone kiosks and bus shelters and subway entrances and street poles and open spaces in each of the five boroughs. You're going to see them on 7,000 subway cars and 4,000 city buses and 13,000 taxis. You'll hear them on the radio, you'll see them on television - newspapers, magazines, Internet - we're not going to slack on anything..."