http://newyork.corante.com/ en-us basulto@gmail.com 2005-11-12T07:29:18-05:00 hourly 1 2000-01-01T12:00+00:00 http://newyork.corante.com/archives/2005/11/12/video_clips_from_the_adtech_panel_discussions_in_new_york.php Steve Rubel of Micro Persuasion has been linking to five-minute video clips available at AdAge.com from the recent Ad:Tech event which took place November 7-9 in New York. Here's a video clip, for example, featuring (among others) Steve Rubel, Nick... 51309@http://newyork.corante.com/ Advertising 2005-11-12T07:29:18-05:00 http://newyork.corante.com/archives/2005/10/04/the_fedex_grasshopper_and_the_strange_world_of_insect_advertising.php Jason Kottke (via Boing Boing) points to a stunning mix of Flickr photos from mleak highlighting the unexplored world of insect advertising. Or, as Jason calls it, "bugs and slugs shilling for the man." In addition to the FedEx... 51210@http://newyork.corante.com/ Advertising 2005-10-04T11:06:15-05:00 http://newyork.corante.com/archives/2005/09/21/malcolm_gladwells_first_moment_of_truth.php 51159@http://newyork.corante.com/ Advertising 2005-09-21T19:00:55-05:00 http://newyork.corante.com/archives/2005/09/16/the_inmates_are_running_the_marketing_asylum.php This may look like a scene from Gitmo, but it's actually a promotion for Fox's new TV show "Prison Break" in midtown Manhattan. Dead Programmer's Cafe explains: "Right now Fox is promoting a new show, Prison Break. Recently they... 51139@http://newyork.corante.com/ Advertising 2005-09-16T07:35:11-05:00 http://newyork.corante.com/archives/2005/09/15/what_if_new_york_subway_cars_were_covered_with_ipod_ads.php As seen on Ad Rants: the Bangkok subway wrapped in iPod advertisements. Could this ever become a reality for the New York MTA? Instead of History Channel and Snapple deals, maybe Mayor Bloomberg could speak to the folks at... 51138@http://newyork.corante.com/ Advertising 2005-09-15T18:56:58-05:00 http://newyork.corante.com/archives/2005/09/01/con_edison_and_the_next_big_thingamajig.php We like the new Con Edison print ads, as seen in this week's Wall Street Journal. There's a picture of a young female technophile (sorta resembling Devon Aoki, one of the sultry vixens from Sin City) with an MP3... 51090@http://newyork.corante.com/ Advertising 2005-09-01T18:00:26-05:00 http://newyork.corante.com/archives/2005/08/31/verizon_wireless_how_exactly_do_you_define_free.php Another gem from Overheard in New York, this time from the Verizon Wireless store on 34th and Broadway: Cell phone chick: So if you upgrade to this new plan for $10 more a month, we'll give you a totally free... 51076@http://newyork.corante.com/ Advertising 2005-08-31T07:19:15-05:00 http://newyork.corante.com/archives/2005/08/30/the_rebranding_of_new_york_magazine.php The New York Times takes a closer look at the makeover of New York Magazine, which will kick off with the magazine's first advertising campaign in almost eight years. The new million-dollar campaign is noteworthy, if for no other reason... 51070@http://newyork.corante.com/ Advertising 2005-08-30T07:36:59-05:00 http://newyork.corante.com/archives/2005/08/26/mba_mobile_billboard_advertising.php Today's New York Post has the story of a recent MBA grad who's trolling for new jobs by wearing a full-length sandwich board and walking up and down 42nd Street. Hey, if this tactic works for midtown strip club... 51057@http://newyork.corante.com/ Advertising 2005-08-26T10:35:30-05:00 http://newyork.corante.com/archives/2005/08/26/new_yorker_ads_right_on_target.php As almost everyone knows by now, The New Yorker turned into a giant Target ad in its August 22nd issue. Shocked by Target's audacity, The Chicago Sun-Times could only sputter out a scathing review of the unique advertising/editorial collaboration:... 51053@http://newyork.corante.com/ Advertising 2005-08-26T08:16:35-05:00 http://newyork.corante.com/archives/2005/08/19/slow_down_with_a_magazine.php On the surface, the new ad campaign from the Magazine Publishers of America is just a way to remind consumers about the relevancy of magazines. Dig deeper, though, and it's clear that magazine publishers are concerned that advertising is drying... 51016@http://newyork.corante.com/ Advertising 2005-08-19T06:40:02-05:00 http://newyork.corante.com/archives/2005/08/17/ill_give_you_a_free_music_download_if_you_try_my_product.php Earlier in the week, we mentioned that Gap and iTunes were collaborating on a unique marketing campaign: try on a pair of Gap jeans, and win a free iTunes download. Well, it turns out that the campaign was not so... 51006@http://newyork.corante.com/ Advertising 2005-08-17T06:48:15-05:00 http://newyork.corante.com/archives/2005/08/15/itunes_and_gap_jeans_partner_for_free_music_downloads.php Happened to see this while passing by a Gap store near Union Square: try on a pair of Gap blue jeans, get a free iTunes download. CNN has more details on this unique offer: "From August 8 to 31,... 50996@http://newyork.corante.com/ Advertising 2005-08-15T11:24:30-05:00 http://newyork.corante.com/archives/2005/08/09/am_i_a_mitchum_man.php All those Mitchum Man ads plastered on the walls of the subway were surely intended as a way of fostering a bit of existential angst in New York's intellectual class... Am I a Mitchum Man or not? Maybe I... 50974@http://newyork.corante.com/ Advertising 2005-08-09T10:50:27-05:00 http://newyork.corante.com/archives/2005/07/01/time_magazines_graffiti_billboard_in_soho.php Time Magazine's new graffiti billboard in SoHo is already creating its fair share of controversy, says Gothamist. For example, Peter Vallone, a City Councilmember from Queens, is upset that Time seems to be endorsing urban street graffiti: "Time magazine... 50831@http://newyork.corante.com/ Advertising 2005-07-01T06:02:59-05:00