Adam Balkin of NY1 reports on a new Emmy Award category for content made specifically for handheld devices like cell phones, PlayStation portables or the iPod video. Michael Learmonth of Variety says it's a move that's been long expected:

"I think the digital Emmy thing was bound to happen. The TV community is producing so much content for the web now and there's so much money funding it so I think it was a matter of time. If you go out and talk to TV production houses they really consider this a legitimate line of business. They're producing content for Yahoo and AOL, which have sort of fashioned themselves as TV networks."

There are, of course, a few guidelines for content creators hopeful of snagging an Emmy: "[The content] has to be created just for a portable device, and it can't be something that was on TV or the big screen and just moved over to the smaller devices. Also, it has to be less than 20 minutes in length..."