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October 31, 2005

James Snell on IBM's podcasting rules

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Posted by Dominic Basulto

In addition to a set of blogging guidelines, IBM now has a set of podcasting guidelines. James Snell, a member of IBM's Software Standards Strategy Group focusing on the prototype development of pre-emerging software technologies and standards, lists the seven commandments of IBM podcasting:

Do not podcast IBM confidential material

Be mindful not only of what you say, but how you say it

Protect your privacy and the privacy of others

Set the bar as high as you can for audio production and content quality

There may be some invitations to participate in non-IBM podcasts that warrant IBM Communications' involvement

Identify your podcast as the voice of an individual or small group within the company, not the "official" voice of the company

Before you initiate a podcast, ask yourself if it is the most appropriate method to communicate with your audience

Comments (2) + TrackBacks (0) | Category: podcasting


COMMENTS

1. Hopesome on November 2, 2005 11:08 PM writes...

在IBM看来是否该给公司的博客定个规的答案是显然的,他们不仅给自己公司的博客定了规,现在,给公司的播客也定了七条规定:

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2. Betsy Markum on April 8, 2006 03:17 PM writes...

I can't believe it, my co-worker just bought a car for $57775. Isn't that crazy!

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