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October 29, 2005
Swan Song: Another JetBlue rival throws in the towel
Posted by Dominic Basulto
Song, Delta's discount carrier subsidiary that was positioned as a worthy rival to JetBlue (anyone still remember the cool launch party for the Song store in SoHo?), is no more. The airline filed for Chapter 11 bankruptcy protection in September (at the same time that Delta filed), and now Delta has announced that it will discontinue service on the airline and incorporate Song's fleet into Delta's regular service by May 2006. That means new paint jobs for the airplanes and a few structural changes to the insides of the planes: Delta plans to refit the single-class Song airplanes to include first-class seating to make the planes conform with Delta's regular service. Does this mean the end of leather seats, free personal entertainment systems, and the Song Bistro?
(photo credit: Pop-up retail stores at Trendwatching.com)
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1. Dave Hochberg on October 29, 2005 05:56 PM writes...
Song could never match JetBlue. SONG = SAME OLD NASTY GIRLS. Service was the worst planes were old and now they are bankrupt. I'll stick with JetBlue thank you very much.
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