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October 25, 2005

Sirius to launch 24-hour Springsteen channel

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Posted by Dominic Basulto

The New York Post reports that Sirius Satellite Radio is ready to launch a 24-hour Bruce Springsteen channel called "E Street Radio" on November 1. The launch date of the new satellite radio channel is no accident - it's about two weeks before the release of an anniversary box set of the album "Born to Run." It also coincides with a recent "blockbuster" record deal that Springsteen signed with SonyBMG's Columbia Records label, rumored to be worth close to $100 million.

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