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October 21, 2005
The New York Times gets into the online travel biz
Ever wondered what The New York Times planned to do with About.com? Well, here's an idea: an online travel portal for New England that would aggregate content from The New York Times and About.com (and any other media properties owned by the NYT) and then sell vacation packages to loyal readers. Here's a brief excerpt of a press release from The Boston Globe (which is owned by The New York Times Company):
"The Boston Globe and Boston.com announced today the launch of ExploreNewEngland.com, a one-stop travel guide to the New England states with award-winning content from The Boston Globe, Boston.com, The New York Times and About.com. The site allows readers to get everything they need to plan their next adventure, from lodging to dining to things to do and attractions. And like the region's weather, ExploreNewEngland.com will change for the seasons, with deep packages dedicated to fall foliage, skiing/snow sports and beaches."
Apparently, the site will also include message boards and blogs - for that local, all-knowing touch.
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