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October 17, 2005
The Wall Street Journal is now a tabloid (in Europe and Asia)
The Wall Street Journal's new, smaller tabloid-sized format went live in Europe and Asia today - a change intended to "make its articles more accessible to readers." The change to a smaller format could save the paper $17 million a year. The Wall Street Journal is playing down the cost savings, though, and touting the greater readability of the paper - there will be shorter news stories, a slightly new design, more color and a jazzy new typepace. That means more readers and, it's hoped, more advertisers. It's a sign of what's to come in the U.S. market, where the WSJ recently unveiled a new weekend edition and announced plans for a smaller-size format for the paper beginning in 2006.
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