Alan Meckler, CEO of Jupitermedia, writes that the deck chairs of the media Titanic are being arranged at a faster pace than ever before. If you thought traditional media was threatened by the Internet iceberg way back in 1999, you ain't seen nothin' yet:

"The deckchairs are being rearranged at an even faster pace today. Every Google announcement (or speculated announcement) causes acute consternation amongst fellow Search companies, WiFi organizations, media conglomerates and the advertising industry in general.

And if Google did not exist, Internet angst would still be so acute that the deckchair dance would still be at fever pitch. The future of music, television, radio, newspapers, movies, games and related industries is up in the air. Readers and content users are moving to the Net in droves so much so that media empires could be gutted overnight. Thus we have the traditional media companies making big bets once again on Internet properties that may or may not help replace "traditional revenue streams" and market share."

Take, for example, Time Warner's sudden fondness for its AOL property. Just a month or two ago, one would have been forgiven for thinking that Time Warner had finally disposed of that unsightly little blemish. Now, AOL is front and center in any discussion of building shareholder value at AOL. What's more, now Google, Microsoft and Comcast are knocking at Time Warner's door, asking for a piece of the AOL action.

(photo credit: Titanic movie site)