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October 13, 2005

The Martha Stewart McMansion

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Posted by Dominic Basulto

Interesting item in Wednesday's Wall Street Journal: Martha Stewart has launched a plan to create Martha Stewart McMansions around the country. Apparently, Martha Stewart has entered into a deal with KB Home (one of the nation's largest home builders) to make near-replicas of her various homes - including the infamous home in Bedford, New York where she spent time after her prison sentence. It's all part of a broader plan to boost revenue for her media company, Martha Stewart Living Omnimedia, which will share in the revenues of the deal based on a pre-existing formula.

Luxist explains:

"Martha isn’t content with your kitchen or your bedroom anymore, she wants to be in your whole house. It has been announced that America’s neatest jailbird will design new homes in an agreement with builder KB Home. The first group of Martha branded homes will go on sale in Cary, North Carolina and will be known as the “KB Home Twin Lakes: Homes Created with Martha Stewart.” Additional Martha domiciles will be coming to Houston and Atlanta. The North Carolina houses will be inspired by Martha’s manses in New York and Maine. She will select the flooring, faucets, cabinets and other fixtures for the buyers to choose from. Prices will range from the low-$200,000s and the mid-$400,000s for 1,500 to 4,100 square feet of space."

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