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October 12, 2005

The incredible, shrinking Wall Street Journal

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Posted by Dominic Basulto

The Wall Street Journal is getting smaller -- and not just in terms of shorter articles and fewer market quotes. By January 2007, the paper will physically shrink to a narrower width. Anytime you can trim $18 million a year in costs from the annual budget by getting rid of things nobody notices anyway, I guess it's a good thing. Although I'll miss the current size and heft of the Wall Street Journal, executives from the newspaper insist that commuters in cities like New York will embrace the smaller, narrower version of the WSJ: "The change... reflects consumer preference for smaller newspapers that are easier to read while traveling on crowded buses or subways... Readers do like smaller products, particularly in commuting markets, and the Journal is to large extent a commuting newspaper,"

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