Verizon Wireless announced plans to slash the price of its high-speed wireless Internet service by 25%, opening up a price war with other companies offering the same EV-DO technology (e.g. Sprint Nextel). According to an analyst interviewed by Reuters, the pricing move is a classic attempt to build the customer base while, at the same time, holding off the advance of competitors. The price cut should put the service, mainly aimed at business people until now, in a more affordable price range for consumers.

In related news, Verizon Wireless also announced plans to add seven markets for the EV-DO service, including San Francisco.