Anyone remember the 1997 thriller with Michael Douglas and Sean Penn called The Game? In the movie, a wealthy investment banker leads a boring, routine life until his kid brother involves him in a real-life game that takes a sudden turn for the unexpected... Just to refresh your memory, here's the plot synopsis from Internet Movie Database:

"Nicholas Van Orton is a very wealthy San Francisco banker, but he is an absolute loner, even spending his birthday alone. In the year of his 48th birthday (the age his father committed suicide) his brother Conrad, who has gone long ago and surrendered to addictions of all kinds, suddenly returns and gives Nicholas a card giving him entry to unusual entertainment provided by something called Consumer Recreation Services (CRS). Giving up to curiosity, Nicholas visits CRS and all kinds of weird and bad things start to happen to him."

Anyway, apparently there's a company that recently launched in Manhattan that sounds at least remotely similar to CRS: area/code. Decide for yourself if this sounds like CRS or not... Here's a blurb from the company's Web site:

"Big Games are large-scale, real-world games. A Big Game might involve transforming an entire city into the world's largest board game, or hundreds of players scouring the streets looking for invisible treasure, or a TV show reaching out to interact with real-time audiences nationwide. These games have been commissioned and sponsored by advertising agencies, media firms, universities, and large consumer brands." Taking an example from Sean Penn, maybe it's time to commission one of these games for your favorite Wall Street investment banker...