Terence Bradford is a Citigroup banker by day, hip-hop performer by night. He goes by the stage name of Billy Shakes and is out to inform lower-income youth about the importance of understanding personal finance and planning for the financial future. Divine Cipher picks up on the story from Fortune magazine: "This is a cat who came out of Castle Hill Houses projects up in the Bronx to become first a stock broker and now a sales manager for Citi Mortgage... The idea of using Rap to spread the gospel of financial and economic self-determination or to flip the idea of what wealth really is, is a dope idea."