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August 18, 2005
Blogging networks and virtuoso teams in the era of Terrell Owens
Posted by Dominic Basulto

Getting a high-performance team comprised of superstars to produce outstanding results can be harder than it sounds. How do you get a bunch of opinionated, high-volume, ego-centric individuals to contribute to a common cause without hijacking the venture for their own personal gain? How do you recognize superstar contributions and massage the egos of each individual without sacrificing group consensus and the long-term health of the organization? That's the premise of a recent article in the Harvard Business Review: "Can Superstars Play the Team Game?" It's required reading for anyone working with so-called "virtuoso teams." (Or, at least, for Eagles coach Andy Reid).
Think of a blogging network, for example -- a virtuoso team comprised of superstar contributors in cyberspace. Some blogging networks - like Nick Denton's Gawker Media - seem to click. Others, like Always On, seem to be more disconnected and distant. What's the difference between blogging networks that "get it" and those don't?
(photo credit: AP)
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