Over at ClickZ, Mark Kingdon writes about the far-reaching effects of the CGM (consumer-generated media) Revolution. Traditional content businesses are under pressure like never before, while new forms of consumer-generated media (i.e. blogs, podcasts) seemingly appear every month. With users now in control, new business models are emerging for aggregating and distributing content. So what does it all mean?

"Traditional news isn't going away anytime soon. But CGM is no longer marginalized to the Web's outer reaches. No matter what consumer-facing industry you're in, this trend will affect you -- if it hasn't already. For Internet marketers, it means if you have a brand with a powerful connection to users, it might be time to think about a sponsored community..."