Somewhere, Walt Mossberg, the personal tech guru at The Wall Street Journal, must be smiling... Tech advertising at The Wall Street Journal jumped by 22% last month, mainly due to increases in ads for consumer electronics, networking, personal computers, office products and software. For the year, however, technology ads in the Journal are down 14.7%.

Going forward, it will be interesting to see how the Journal's upcoming weekend edition (slated for sometime in September) impacts tech advertising.

UPDATE: Just heard from Walt Mossberg (check the comments below) - he makes clear that there is a Chinese Wall between the editorial and advertising sides of the house at The Wall Street Journal. Two separate teams walled off from each other. Wanted to clarify that -- guess it was a bit of reckless name-dropping there by myself... That's the way we do things here in blog-land.