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August 10, 2005
Big Blue podcasts
Posted by Dominic Basulto
Computerworld has more on IBM's decision to podcast a number of thought leader interviews on a regular basis:
"Big Blue is getting hip. Just a few months after adopting a corporate blogging policy, IBM is latching onto another hot tech trend, podcasting. On Friday the company posted the first podcast in a new series aimed at sharing its researchers' views about the evolution of technology in various fields."
According to IBM, podcasting is a natural way for investors and researchers to stay informed about key developments: "Podcasting is extremely portable and accessible, and can convey information in a way that's easier to absorb than in a lengthy document." For anyone interested, the debut public podcast from IBM is called "IBM and the Future of Driving."
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