All those Mitchum Man ads plastered on the walls of the subway were surely intended as a way of fostering a bit of existential angst in New York's intellectual class... Am I a Mitchum Man or not? Maybe I really should have given up my seat to that sweet little grandmother on the long ride home?

However, as Gothamist points out, a better question might be: Do I really want to be a Mitchum Man, especially if it means that I have to disobey the MTA's subway rules in the process? As the New York Times also noted, many of the Mitchum Man ads ("If you've ever hurdled anything to get the subway...") are problematic since they encourage behavior that directly contradict many of the MTA's policies. Gothamist calls the ad campaign "unbearably lame." We won't go that far, if only because the Mitchum Man ads remind us of our Maxim-FHM days.