Last week, Media Post reported that The New York Times Co. inked a deal with XM Satellite Radio that will result in more content from the newspaper company distributed to XM's talk radio and classical stations. The branded audio content will include news, commentary, reviews and features from the newsprint and radio divisions of the New York Times. In addition, the two companies will collaborate on hourly newscasts.

As Media Post points out, "XM's deal with the Times Co. is one of several recent moves by print publications to branch out into the audio realm." For newspaper companies eager to expand revenues, branded audio content is one potential area of growth.