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July 20, 2005
Apple learns the difference between "cutting edge" and "brutally modern"
Posted by Dominic Basulto

Curbed points to the "before-and-(maybe!)-after" images of Apple's Flatiron mini-store. It's not just TekServe that is concerned about Apple's invasion of the Flatiron district, says the real estate blog of the New York Observer: a member of the Landmarks Preservation Commission has characterized Apple's new design as "brutally modern, and nothing to do with the context of the neighborhood." A former board member admitted that it was a "great-looking building" but that it was simply "in the wrong place."
Judge for yourself.
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