Thinking about launching a new start-up in the New York metropolitan area but not sure where? Try Newark. Yes, that's not a misprint. According to Business Week, "the New Jersey city had a long slide but is now climbing back and luring new businesses with a great location and cultural amenities... A comeback kid of sorts, Newark has begun a promising transformation over the past decade."

In many ways, Newark's rebound is a function of its location -- midway between Philly and New York with easy access to a major airport. There's more going on beneath the surface, though, says Business Week. After a period of neglect, though, will Newark be able to overcome its negative reputation and lure the types of small businesses crucial to its future success?