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July 12, 2005
Samsung's technology loaner program
Posted by Dominic Basulto
On July 10, the Samsung Experience in the Time Warner Center at Columbus Circle launched its "Tech Take-Out" initiative, which basically allows any person off the street to sample cool Samsung products at no cost:
"The imaginative program... allows tourists, technophiles, New Yorkers and budding directors alike to enjoy Samsung gadgets around the streets of New York, creating memories of their experiences in this dramatic city. Visitors can choose from Samsung’s newest SportsCam camcorder, a digital camera, or the DuoCam combination Mini DV camcorder/digital camera to borrow for up to three hours at no charge. Once the unit is returned, users have the option to burn the image content they recorded on to a souvenir DVD or to print up to three free photos with Samsung’s new digital photo printer."
Samsung says that this innovative "technology loaner" program is the first of its kind in the industry.
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