In case you missed it, mega-convenience chain 7-Eleven opened its first Manhattan store yesterday. (Technically, it's not the company's first store ever in Manhattan -- but the previous store shut down in 1982) Opening the new store on July 11 (i.e. 7/11), of course, was a no-brainer. As The Globe and Mail points out, there was additional symbolism in the choice of date: "The Manhattan opening coincided with the 40th anniversary of its Slurpee beverage, a slushy mix of ice and syrupy flavours, that was first served on July 11, 1966." The big question, of course, is whether 7-Eleven will be able to compete with all the delis and bodegas in the city.