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July 08, 2005

For Time Warner, audio books represent the future

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Posted by Dominic Basulto

Time Warner AudioBooks announced an audio download deal with digital media company MediaBay. A number of other leading audio book publishers -- including Simon & Schuster and Random House -- have also signed on with MediaBay to offer audio books via an "online audio storefront."

The numbers behind the audio download industry are interesting, especially as they impact the evolution of the book industry: Audio downloads currently account for almost 4% of the billion-dollar audio book industry. However, this segment could soon represent 30% to 40% of total sales by 2010, according to MediaBay execs.

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