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June 29, 2005
Sirius targets Korean and Chinese ethnic markets
Reuters reports that Sirius Satellite Radio is launching Chinese and Korean language channels in order to "court a contingent of listeners generally underserved by mainstream media." Sirius will partner with MultiCultural Radio Broadcasting, which owns 44 U.S. radio stations, to create a mix of news, music, and entertainment in Chinese and Korean. These foreign language/ethnic channels will join the 3 Latin music and 3 Spanish language channels that Sirius already offers.
On the news, investors on Wall Street sent shares of the company up 5%. Memo to self: increase the value of anything by 5% by announcing some kind of tie-in to the Chinese market. Corante Beijing maybe?
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