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June 29, 2005
Sirius targets Korean and Chinese ethnic markets
Posted by Dominic Basulto
Reuters reports that Sirius Satellite Radio is launching Chinese and Korean language channels in order to "court a contingent of listeners generally underserved by mainstream media." Sirius will partner with MultiCultural Radio Broadcasting, which owns 44 U.S. radio stations, to create a mix of news, music, and entertainment in Chinese and Korean. These foreign language/ethnic channels will join the 3 Latin music and 3 Spanish language channels that Sirius already offers.
On the news, investors on Wall Street sent shares of the company up 5%. Memo to self: increase the value of anything by 5% by announcing some kind of tie-in to the Chinese market. Corante Beijing maybe?
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