In case you haven't noticed, games aren't just for kids anymore. Americans spend more money each year on games than at the box office on Hollywood films. Check out the nearest Blockbuster store -- see how much of the shelf space has been given over to video games? With this trend in mind, MTV has launched MTV Games, a new division aimed at developing and producing online and video games. The Viacom unit will also develop partnerships with independent game developers and work with publishers and other industry partners to produce and market original video game titles.

And that's not all: Viacom being the huge, advertising-dependent media conglomerate that it is, the move into gaming means that consumers should prepare for the next generation of "in-game advertising." The company is already working on a partnership with Midway Games.