Game Daily Biz (via The Hollywood Reporter) reports on a new advertising technology ("the Big Picture") from New York-based Klipmart that provides marketers with additional ways to reach consumers with high-bandwidth Internet connections:

"When first encountered, the ad unit -- which automatically begins playing video as soon as the page loads -- looks normal. But when consumers accept the suggestion to roll their cursor over it, the video window expands dramatically and adds full audio."

Ogilvy & Mather, for example, has experimented with Klipmart technology to combine "cutting-edge video with eye-catching 3D effects" for an IBM advertising campaign. Online ads for The Fantastic Four will also feature Klipmart technology.