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June 14, 2005
IBM moves aggressively to promote RFID technology
IBM is launching an aggressive new marketing campaign around radio frequency identification (RFID) technology. There will be three key aspects of IBM's renewed push into RFID technology: an expansion of RFID-related consulting services offered by IBM Global Services; the release of new "starter kit" software offerings to get clients using RFID technology more quickly; and the promotion of new bar code printers and radio tag dispensers.
According to IBM officials, each of these products "addresses potential bottlenecks in the spread of the technology." Gotta get the kids hooked first, then it's possible to really make some money.
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