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This, the first of our regional blogs, is authored by the technology and financial journalist Dominic Basulto. Dominic is a New York native, has been a senior editor at Corante since day one and has written for a number of online and offline media companies. Send tips or story ideas to: basulto@gmail.com.

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Here we'll report daily on the latest tech and business developments in New York City. Impossible we concede: comprehensive coverage of the city's every story. What we hope you'll find: tips, tidbits and perspectives you won't find elsewhere. As well as unique insights, original interviews and more that should be of interest to New York's vibrant community of technologists and those who track, invest in and report on them.

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June 13, 2005

Welcome to Mass Niche Nation

Posted by Dominic Basulto

Stacy Schiff riffs on "mass niche nation" in Saturday's New York Times:

"We used to be one nation, undivided, under three networks, three car companies and two brands of toothpaste for all. Today we are the mass niche nation... Increasingly the brick-and-mortar world resembles the virtual one: an infinite landscape of microscopic subcategories, in which one loses oneself, twice."

According to Schiff, "there's a niche born every minute."

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