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June 13, 2005
In the world of outdoor advertising, opposites attract
Posted by Dominic Basulto
Thanks to a tip from Bucky Turco, Ad Rants points out the apparent incongruity of two vodka ads - one for Absolut, one for Stolichnaya - that appear on the same corner of East 14th Street:
"On both sides of the same [bus] stop were vodka ads, one for Absolut, one for Stoli. Not only were both vodka ads, but both we're for their new lines of Peach vodka. And another interesting twist was that both ads had polar-opposite creative: Absolut pushed for a tropical and bright feel, and Stoli for an arctic and monotone feel."
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