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June 10, 2005
Slumming it with the New York Times
Posted by Dominic Basulto
Gothamist braces for the arrival of MarketPlace Weekly, the new advertising-filled tabloid from the New York Times:
"It will be full of classified ads, supplemented by articles culled from The Times's Job Market, Real Estate, Automotive, Business and Dining Out sections, among others. Hmm, so it's like a reverse paper - mostly small type ads, with some content; we're officially in the bizarro world."
The New York Times plans to distribute tens of thousands of these "papers" every Thursday afternoon (3:30 to 7:30) using roving packs of street teams at strategically important commuter hubs.
UPDATE: The New York Post says that the Times tabloid launch was a bust. That's what happens when you try to force "recycled news and old ads" on New York commuters.
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