This definitely falls into the "shameless promotion" category. The folks over at Curbed are running the 'Hoodwinked contest in which readers submit entries for possible names for NYC neighborhoods, along the lines of TriBeCa, Nolita, etc. The winner gets a two-night stay at a new luxury hotel on the Lower East Side (i.e. The Hotel on Rivington).

Anyway, one of my entries (TRUMPO) has already been selected as one of the 10 finalists in the competition:

"From the folks who brought you DUMBO... What do you give a man who has everything? How about a neighborhood? The Donald adds to his collection of Eastern European beauties, #1-rated reality shows and glamorous Atlantic City casinos with a boutique neighborhood wedged in between the UN and Trump World Tower. In a marketing move worthy of any Apprentice, prices for Trump's luxury high-rise condos are sure to skyrocket."

Voting officially begins Friday, so until then, it's OK to lurk in the shadows. On Friday, though, don't forget the old Boss Tweed maxim: "Vote Early and Vote Often."