Paid Content has the latest on how Dow Jones plans to integrate the MarketWatch Web property:

"Dow Jones is expanding ad inventory and co-branding options at recently acquired MarketWatch with new sub-channels (Industries, Life & Money) and sections that zero in on specific industries or topics. Two of the new sections are being co-branded with the company's own StartUpJournal.com and CareerJournal.com; the new tech section is co-branded with CNET... Meanwhile, the site is doing its share as a promo vehicle for the Online Journal; part of the company's hopes for success with the acquisition hinge on tapping into the unduplicated readers."