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June 01, 2005

New York Times to launch free weekly tabloid

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Posted by Dominic Basulto

The New York Times stoops to conquer: the paper is making a last desperate grab for advertising dollars with the launch next week of "Marketplace," a free weekly tabloid newspaper stuffed to the gills with classified advertising. The Times plans to hand out 150,000 copies of the free paper every Thursday afternoon, hoping that bored commuters will take pity on a once proud newspaper. Basically, it's the same strategy used by Metro and AM to snag young readers in the 18-to-34 demographic -- lots of photos, a minimum of content, and lots of classified ads for employment, automobiles and real estate. Oh, and did I mention that it's FREE?

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