Over at the Village Voice site, we almost did a double-take.. Looks like the Village Voice has outsourced its online real estate coverage to top-flight NYC real estate blog Curbed. It may not be a lucrative deal, but surely is an example of how a niche content Web site can make some money without counting on online advertising dollars to pay the bills.

Anyway, Curbed fans (and we're one of 'em) should check out the 'Hoodwinked contest that the site is sponsoring over the Memorial Day Weekend:

"Here's How it Works: You email us the specific boundaries, name, and a detailed description of a New York City (all boros welcome) neighborhood of your creation... You may rename an existing 'hood, but you are encouraged to create your own. The more detailed the description, the better."