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May 24, 2005

Donald Trump touts his newest venture: online business education

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Posted by Dominic Basulto

Trump logo.jpg

The New York Daily News has the details on Trump University, which won't award grades or degrees, but will charge $300 per course for a business education approved by The Donald:

"Don’t expect ivy-covered walls or a football team. Trump University will consist of online courses, CD-ROMS, consulting services and Learning Annex-type seminars."

(We will expect, however, a cool coat of arms that looks like something from Oxford or Cambridge as a logo for the school)

At a press conference, The Donald explained how the learning mission of Trump University differs from that of traditional schools:

"The problem with school is that school is a little academic, a little theoretical, not necessarily practical. It doesn’t necessarily serve the general public, who may just want to know how to do something. [Trump University] is going to be a tremendous venture. It’s going to really help a lot of people, which is what we really want to do."

If nothing else, the project is an interesting way to take advantage of unleased space at 40 Wall Street, one of Trump's properties that will serve as the HQ for the new "university." We speculate also that Donald Trump may need to create a third category for the next edition of "The Apprentice" -- E-learning Smarts. (The most recent season of "The Apprentice" featured a team of "Book Smarts" versus "Street Smarts.")

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