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May 17, 2005
IBM's Big Blue bloggers
Posted by Dominic Basulto
Micro Persuasion (via Scoble) points to the recently-launched internal blogging initiative at IBM:
"As has been reported on a variety of blogs around the net, IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of blogging."
In just the past 18 months, behind-the-scenes efforts to interest IBM employees in blogging has resulted in 9,000 registered users in 65 different countries, 3,097 individual blogs (1,358 of them active) and a total of 26,203 blog entries and comments.
Now that the blogging effort has gone official, the IBM Blogging Community has drafted a number of Corporate Blogging Guidelines that are "designed to guide IBMers as they figure out what they're going to blog about so they don't end up like certain notable ex-employees of certain notable other companies."
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