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May 11, 2005
The perfect billboard
Marketing guru Seth Godin claims to have found the perfect billboard at Grand Central Station:
"Everything about this Tiffany's billboard at Grand Central is perfect.
No URL. No slogan. No USP or benefits or call to action.
Just a story... worth 1,000 words.
Actually, there might even be a better Tiffany's billboard in the city. Take the 4-5 line to Bowling Green and walk over to the Goldman Sachs building in the heart of the financial district. On the same cobblestone street where Smorgas Chef and Financier Patisserie are, there's a huge Tiffany's sign that faces directly into the Goldman Sachs building. In fact, the sign seems to be created with only that one purpose in mind: to remind bankers to buy diamonds. Imagine that -- every day, thousands of wealthy bankers are slaving away, with only one thought on their mind: gotta...buy... a...Tiffany's....diamond.
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