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May 11, 2005

24 hours until the cows come home

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Posted by Dominic Basulto

"The Cows Are Coming May 12." But what does it all mean? asks Ad Freak. Even Gothamist admits that the NYC cow ads are a mystery:

"If, like Gothamist, you've seen those posters of squeezy toy cows around town, with the words "The Cows Are Coming May 12" and wondered, "Hey, why are the cows coming?" but then forgot about it because, well, you were running ten minutes late or are lazy and didn't want to Google it on your Treo or just wanted to have a Treo but don't and you forgot about Googling "The Cows are Coming May 12" when you got home."

One theory: it's all part of a marketing campaign for Nestle's Coffee Mate creamer.

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