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May 09, 2005
The digital VIP room
Posted by Dominic Basulto
Mass-market celebrities are experimenting with niche media like never before: Martha Stewart is moving to satellite radio, Britney Spears and Rosie O'Donnell are blogging, Arianna Huffington recently launched her celebrity super-blog and, yes, Paris Hilton has been podcasting. Over at Tech Central Station, The Digital VIP Room is a look at how mass-market celebrities are adapting to the world of micro-market media.
Andy Warhol once famously remarked that "In the future, we will all be famous for 15 minutes." Maybe it's time to update that for the 21st century: "In the future, we will all be famous to 15 people." Within our hyper-niches, we will all be famous.
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