Stuart Elliott of the New York Times previews the upcoming conference of the American Association of Advertising Agencies ("the four A's") in Bermuda, which will unite the "poo-bahs and panjandrums of advertising" as they debate the future of the industry. At least two big issues will be up for discussion by Madison Avenue execs, says Elliott:

"Agencies are still searching for more effective methods to reach increasingly elusive consumers. They are still seeking ways to more accurately measure the return on investment for advertising spending."