Catalyst Group Design, a New York-based user interface design and usability testing firm that worked on the redesign of About.com, announced the launch of a newly redesigned brand as well as a brand new Web site and a brand new blog, CoFactors. From the press release, it looks like the blog will be a way to keep abreast of R&D developments as they happen in real-time:

"Welcome to CoFactors, the research + development crucible for Catalyst Group Design. Here, we expand and codify our observations and experience independent of client-driven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture..."

As well, the blog offers the firm an opportunity to tweak its image. In addition to emphasizing innovation, the firm will also highlight its craftsman-like attention to each detail:

"Specifically, the new brand design reflects the firm's focus not only on innovative design and testing strategies, but also on a craftsman-style approach to each engagement. Every detail, no matter how small, deserves attention as a potential key to a better interface, and our designers and consultants, no matter how senior, are always deeply connected to these details."