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April 27, 2005
Mary Meeker is bullish on the future of Internet marketing
Posted by Dominic Basulto
Mary Meeker, the queen bee Internet analyst at investment bank Morgan Stanley, spoke at the Ad:Tech conference in San Francisco and offered some rousing support for the future of Internet advertising:
"Describing the Internet as 'the most underutilized advertising medium that's out there,' Morgan Stanley managing director Mary Meeker said broadband adoption, mobile device usage and international growth are opening up a variety of opportunities for marketers, entrepreneurs and investors."
Once broadband Internet penetration rates in the U.S. reach 40-50%, watch out. That's when things really get interesting. According to Meeker, the Internet has "nowhere to go but up."
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