Now that blogging is "trendy" in some circles, it looks like deep-pocketed media types are actually considering the idea of for-profit blog media publications. According to Gothamist, these celebrity blogging publications - like the one being launched by Arianna Huffington - may not be built for the long-haul:

"[The Huffington Post] seems less that than a celebrity vanity project like, oh, we don't know...maybe like an episode of The Love Boat with more street cred and an ability for readers to comments... Sure, it'll be cool to read what Walter Cronkite thinks, but we fear he'll get bogged down with despamming the system. And don't get us started on wondering if certain celebrities are actually posting or making a minion post for them."