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April 25, 2005

Primedia sheds some more weight

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Posted by Dominic Basulto

Primedia is in talks with investment bankers at Credit Suisse First Boston to sell its Primedia Business Information unit. The unit, which consists of 70 B2B publications, 100+ Web sites and 25 special events, was responsible for about 15-20% of the company's overall revenue last year ($224.8 million of a total $1.3 billion). The move comes amid efforts by the company to slim down and re-focus its energies: in February, for example, Primedia sold off its About.com unit to the New York Times for $410 million.

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