Marketing guru Joseph Jaffe has a new book available for pre-order on Amazon: Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. The old marketing is dead, time for the new marketing. Marketers who grew up with the 30-second TV commercial now need to reach consumers at a time when many TV viewers can simply TiVo past any commercial. That is -- if consumers are even watching TV anymore... The book won't be available until mid-May, but if his presentation at the New York Digital Marketing Conference and Expo yesterday is any indication of what's in the book, it's a keeper.

Jaffe was a whirlwind of top-level strategic thinking ("horizontal integration" vs. "vertical integration"), buzzwords ("interconsumpatibility), humor, funky graphics, marketing speak, word games and a load of metaphors. What is the Internet? Is it a medium? A technology? An enabler? An integrator? Or maybe it's Grand Central Station... (think about that one for awhile)

You can check out more of Jaffe's ideas at his Jaffe Juice blog.