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April 20, 2005
After Tom Brokaw, the blog
Posted by Dominic Basulto
NBC executives are bouncing around the idea of giving blogs to the network's top news anchors as a way of retaining their TV audiences. That means Brian Williams and Katie Couric could soon join the blogosphere. NBC Universal Television Group President Jeff Zucker comments on the possible role of blogs at NBC:
"Over the next two years, network news is going to go through a lot more changes. This is one of the biggest issues facing traditional network news divisions. I don't know why Brian Williams isn't blogging right now. We should be looking for a more interactive component ... and be experimenting more."
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