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April 20, 2005
A decade in online advertising
Posted by Dominic Basulto
ClickZ has details about a new 21-page DoubleClick report that takes a look back at the last decade in online advertising. According to ClickZ, the report highlights two macro trends: "A seller's market is emerging in online advertising and consumer control over media is escalating." The report, which was released at the Digital Marketing Conference & Expo in New York, also includes a look at rich media, search, and the exploding world of blogs.
A link to the DoubleClick PDF report is available at Rick Bruner's Executive Summary blog. (Rick is the research director at DoubleClick)
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