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April 19, 2005
Martha Stewart joins Howard Stern at Sirius Satellite Radio
Posted by Dominic Basulto
Martha Stewart may still be under house arrest, but that didn't stop her from inking an exclusive four-year, multi-million deal with Sirius Satellite Radio to create and launch a new satellite radio channel. Martha's newest creation will offer classic Martha Stewart programming (cooking, gardening, housekeeping) 24 hours a day, seven days a week. In just the past six weeks, she has already signed deals to create two new television programs ("The Apprentice" and "Everyday Food"). Now there's satellite radio. What's next -- a Martha Stewart podcast series?
UPDATE: Business Week says the four-year deal is worth $30 million.
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